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Who Writes Your Company's Story?

Who Writes Your Company's Story?

Most companies are built from the outside-in by promoting a culture. They tell a story that has been crafted to fit the impression they want to create. Their mission statement covers all of the bases... and employees can recite it on cue. Championship companies are built from the inside-out by cultivating a spirit. Their employees write the story because they become the story. They live their mission!

Southwest Airlines is a championship company. Southwest's mission is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. This is so much more than their mission. It's their purpose. They live it! When you step on a Southwest flight it just feels different.

Southwest puts employees first, customer's second, and shareholders third. They cultivate a Strive Together Spirit by empowering their employees to solve difficult problems that constantly arise in their high stress industry. The power of their spirit cannot be measured unless you consider one glaring "measurable"... profitable 45 years in a row!