What our clients are saying

Geoff McDonald


Our improbable run to an NCAA Championship this year started with a visit from Jeff. He challenged our athletes not to be satisfied with simply "working hard" and to immerse themselves in the process of getting better by pushing each other relentlessly every day in practice. And over time he helped me understand how to cultivate buy-in to this in my own voice.

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Jeff’s new book offers a fresh, provocative, and challenging approach to leadership for business leaders, coaches, and educators.  View more >>

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